MONARCH – Pakistan’s Next Generation Multi-Experience Destination

Eat. Shop. Play. Exercise. Relax. Stay. One destination, multiple experiences, coming to 80+ cities across Pakistan.

THE BIG IDEA

What if a city didn’t have to be a major metropolis to offer a world-class lifestyle experience?

 

That is the idea behind MONARCH. Developed by Maaks International (Pvt.) Ltd., Monarch is a state-of-the-art, multi-experience destination that brings international food brands, retail, entertainment, fitness, hospitality and family recreation together under one roof.

 

Instead of building a single restaurant, hotel, gym or entertainment center, Monarch brings multiple customer experiences into one integrated destination, designed for families, young people, professionals and travellers alike.

Monarch

THE FACILITY ECOSYSTEM

Monarch is built around one simple idea: bring the metropolitan experience to the local city. Every Monarch destination combines food, retail, entertainment, fitness, wellness and hospitality, so there is always a reason to visit.

MONARCH ARCADE

The social, everyday destination.

Monarch Arcade is where the city meets, eats and unwinds. Designed around easy, relaxed visits, it is the place for a quick coffee, a family dinner, a game of bowling with friends or an evening out with the kids. Come for one thing, and find five more reasons to stay.

 

Facilities:

  • Dining with international food and coffee brands
  • Everyday grocery shopping under the same roof
  • Bowling and snooker for a night out
  • Kids’ play area and adult entertainment zone
  • International-standard gym
  • Indoor swimming pool, sauna and jacuzzi
  • Hotel rooms for guests and visitors

 

MONARCH TOWER
MONARCH TOWER

The landmark, premium destination.

Monarch Tower is built to stand out. A true landmark address, it brings together hospitality, wellness and entertainment for guests who want more from their city. Check in, work out, dine well and relax, all in one iconic building.

 

Facilities:

  • International-standard hotel rooms
  • Gym, indoor swimming pool, sauna and jacuzzi
  • Premium restaurants, cafés and international brands
  • Bowling and snooker lounges
  • Adult entertainment and kids’ play area
  • Modern grocery store for everyday needs

ONBOARDED BRANDS

Monarch’s dining and café experience is anchored by trusted international brands, giving customers a range of food categories in one destination, from pizza and Turkish-inspired cuisine to premium coffee.

PIZZA HUT

One of the world’s most recognized pizza brands, and a principal food anchor at Monarch for families, young consumers and groups. Maaks International owns the master franchise rights for Pizza Hut in Pakistan.

INTERNATIONAL FOOD BRAND

An internationally recognized food brand joining Monarch, adding another dining category and another reason for customers to visit.

INTERNATIONAL COFFEE BRAND

An international coffeehouse brand offering premium coffee, specialty beverages and café-style food. It is a natural place to meet, relax and unwind before or after your Monarch activities.

YAZ

A distinctive Turkish-food-based restaurant concept with European roots, offering a cuisine that stands apart from conventional pizza and fast food. Maaks International holds the master franchise rights for YAZ in Pakistan.

OUR CURRENT ROLLOUT

Active Constructions

Monarch is already moving from concept to physical development. Four locations are currently under construction, and all four are targeting an early 2027 launch.

Sahiwal

Our flagship development, bringing the full Monarch concept to one of Pakistan’s important emerging cities.

Gujjar Khan

A second development, extending Monarch into another growing urban market.

WAH

A third development, expanding the concept into another strategically important city.

Peshawar

A fourth development, expanding the concept into another strategically important city.

THE 80+ CITY VISION

From 4 cities today, to 80+ cities across Pakistan.

Sahiwal, Gujjar Khan, Wah and Peshawar are not isolated projects. They are the first chapter of a much larger story.

Monarch is developed as a repeatable and scalable concept. Each new destination is adapted to its local market while keeping the core Monarch identity, so the model can grow from a few locations into a nationwide network.

Why secondary and emerging cities?

 In many cities, families and young people still travel to bigger cities for premium dining, entertainment and hospitality. Monarch is built for exactly these cities, where demand for modern lifestyle facilities is growing but integrated destinations are limited.

What Monarch brings to every city:
  • An underserved market, where modern lifestyle facilities are still limited
  • An established ecosystem of international food and beverage brands
  • A scalable format, designed for replication across cities

The goal is simple: build a recognizable Monarch destination brand across Pakistan, one city at a time.

DEVELOPED BY MAAKS INTERNATIONAL

Monarch is a flagship project of Maaks International (Pvt.) Ltd., a company with experience across branded food, business operations, real estate and commercial development.

Maaks International owns the master franchise rights for Pizza Hut and YAZ in Pakistan. These relationships give Monarch a strong foundation, allowing Maaks International to bring its brand portfolio into a wider destination platform.

From restaurants to real estate, Maaks International brings the experience needed to turn a bold idea into a working destination.

Faqs

Frequently Asked Questions FAQs

Monarch is Pakistan’s next generation multi-experience destination, developed by Maaks International (Pvt.) Ltd. It brings international food brands, grocery shopping, entertainment, fitness, wellness and hotel accommodation together under one roof.

Monarch destinations are currently under construction in four cities: Sahiwal, Gujjar Khan, Wah and Peshawar. These four locations are the first stage of Monarch’s nationwide expansion.

All four Monarch locations, in Sahiwal, Gujjar Khan, Wah and Peshawar, are targeting an early 2027 launch.

 

Monarch combines international restaurants and cafés, a modern grocery store, bowling, snooker, an adult entertainment zone and a kids’ play area. It also includes an international-standard gym, an indoor swimming pool, a sauna and jacuzzi, and international-standard hotel rooms.

 

Both offer the same facilities but with a different feel. Monarch Arcade is the social, everyday destination for family dinners, coffee meetups and a night out. Monarch Tower is the landmark, premium destination, focused on hospitality, wellness and entertainment.

 

Monarch has onboarded four international brands: Pizza Hut, YAZ, and international food brand and international coffee brand. This gives visitors pizza, Turkish-inspired cuisine, international favourites and premium coffee in one place.

 

In many emerging cities, families and young people still travel to bigger cities for premium dining, entertainment and hospitality. Monarch is built to fill this gap by bringing a world-class lifestyle experience to local cities, with a vision to expand to 80+ cities across Pakistan.

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